5 Good Reasons to Use Website Monitoring Services

26 06 2008
651.gif A few years back I decided to start using website monitoring services, and I’m grateful that I did. Since then, I’ve learned a lot about hosting and how good or bad the services I was paying for were. This was part of the progression that led me to get a dedicated server last year, which was one of the best decisions I’ve ever made as a web designer / developer. Website monitoring is also vital if you’re running a search engine marketing campaign.

What do website monitoring services do?
They check your website from different locations around the world during the course of the day to make sure that it is up and functioning. You can usually choose how often you want them to check, and different services have different options. These days I use a company called Alertbot, and I’ve been pretty happy with them so far, but there are plenty of others out there and it’s good to shop around to get the features you want.

Why is monitoring a big deal? Don’t you know when your website is down?
  1. The problem is, I didn’t always know… you just can’t be on your website around the clock. Especially when you have multiple sites.
  2. For search engine marketing campaigns, being unaware of downtime can cost a lot of money and skew conversion data.
  3. Downtime is money. When you have profitable websites, you lose money while they are down, regardless of whether or not you’re running pay-per-click campaigns.
  4. I had no idea how unreliable shared hosting was. Once I started monitoring my sites on the shared accounts, I realized that I was having regular weekly downtime of anywhere from a few minutes to a half hour.
  5. Monitoring services give you information that can be used to diagnose problems through support. When I talk to support about downtime, I now have a record of exactly when it occurred, with the IP of the test site(s), and the length of time it occurred. This information can go a long way in helping to get to the cause of the problem, and it gives credibility to your complaint – especially with shared hosting providers.

I’m glad I started doing this because it’s standard practice for me now. At our firm we always recommend that clients monitor their sites, and set it up ourselves if necessary. If you’re running a search marketing campaign for someone else, how do you know if you had a bad day conversion-wise, or if their site was down for a few critical hours and no one knew about it? Things like that could mean the difference between keeping and losing a good client.

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2 responses to “5 Good Reasons to Use Website Monitoring Services”

31 07 2008
dillyberto (07:46:02) :

thanks for the reality check.

That is important info.

31 10 2010
Sammy Yokel (18:00:09) :

Several of the no cost website monitoring providers are similar in results if not more effective when compared with several of the paid monitoring providers…

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