New Orleans Internet Marketing

In the past I’ve done a few posts about PageRank that may help newcomers understand the difference between “actual” PageRank and “Toolbar” PageRank, along with some of the anomalies you will see if you look at the Google Toolbar for a long time (no, not visions of Mary either, just the little green bar).

One of the things I discussed in my post “Anomalies with Google’s ‘Toolbar PageRank,’” was the fact the sometimes search results will look strange when there is a site with low “toolbar PageRank” ranking high for competitive keywords. This is sometimes due to the possibility that Google has penalized the website’s “toolbar” PR for selling links.

This appears to be what happened to Blog Catalog today. Blog Catalog used to have a PR 6 or 7 homepage, and many interior category pages that were PR5, but if you check today, you will see that they’ve been bumped down to a PR4. Is Blog Catalog really selling links? You be the judge – have a look at the top right of the “Health” section page (click here).

Will this affect BlogCatalog’s search engine rankings? Probably not.

Although it has been argued both ways, I am of the opinion that it WILL affect the “link juice” that gets passed down to all of the blogs listed in their directory.

Related Posts

• Anomalies with Google’s “Toolbar PageRank”
• SEO Basics: Is PageRank Important?
• The Changing Image of Google
• Google Analytics and Your Privacy Policy
• Google is Getting Insanely Fast at Indexing Blog Content