New Orleans Internet Marketing

For those of you that don’t know who PayPerPost is, they are probably the biggest paid blog posting service on the web. They have a network of (according to them) around 80,000 bloggers, and anyone can sign up to create an “offer” for paid posts from the bloggers. Advertisers can request links from the blog posts, and specify PageRank requirements from the bloggers as well.

This has put PayPerPost in a position to get a LOT of business from SEO’s looking for relevant links. At the same time, it’s put a target on the backs of all of their paid blogging network that Google is aiming at sharply. Last month, Google dropped the axe on many PayPerPost bloggers, reducing their PageRank considerably. If you didn’t see it coming, you don’t know much about SEO.

How does Google identify “paid bloggers” from real bloggers? There are a lot of ways it can be done, but PayPerPost makes it easy by encouraging their bloggers to put PPP badges and buttons on their blogs. Many bloggers participate because they don’t know that google can easily identify that stuff. All of the badges have similar characteristics that leave a nice breadcrumb trail for the search giant. This, in conjunction with the similar format of paid posts, tracking images, and disclosure policies (especially when it’s done on a per-post basis), has made it easy for Google to track down the “Paid Posting Offenders.”

PayPerPost, stop shooting yourself in the foot. Bloggers need to wise up to the fact that Google is smarter than they think.