2 Simple Ways to Monitor Your Online Reputation

4 05 2008

Ever “Googled” yourself? If so, what do the search results show? If you have social media profiles and web pages with your name on them – there’s a good chance these will show up. This is what the concept of reputation management is built around – managing your online reputation. For people who do business on the web, their company name frequently comes up in social media circles….potentially on forums and blog posts, and it has become increasingly difficult for businesses to deal with negative statements about them. Although the best defense in good customer service, we all know you can’t keep everyone happy all the time.

Worst case scenario is having sites like these (click) pop up about your business. Who wants a whole website devoted to attacking their reputation?
:(

Sometimes the best defense is an early one, and here are two simple ways you can monitor your online reputation:

1. Alerts: Google, Yahoo, and MSN all have alert services that will let you know when the top 10 or 20 search results change for a search you choose. Here’s where to set them:
http://www.google.com/alerts
http://help.yahoo.com/l/us/yahoo/alerts/
http://alerts.live.com/Alerts/Default.aspx

2. Search Blogs: Use Technorati.com to monitor the blogosphere by subscribing to RSS feeds of the searches you want to monitor.

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