Why You Should Automate Your Marketing Efforts with Aweber’s Email Autoresponders

4 02 2009

I’ve long known about email marketing and Aweber’s Autoresponders, but until recently, I didn’t have any ideas on how I could integrate one into any of my own personal websites to make them more profitable for me.

Email newsletters are great for reminding customers and potential customers about your products and services. If the newsletters give something away – like high quality free information, discounts on products, or news about something the consumer cares about, they will generally stay subscribed. And when they keep getting that reminder from you, they’re a lot more likely to turn to you when it comes time for them to make another purchase. They also do great at generating conversions from potential customers who were reluctant to buy when they first found your website.

The bottom line is this: we all need to make the most of our advertising dollars, and email marketing is another way of delivering our content and bringing people back to the website. So whether it’s pay-per-click marketing that sends your traffic or television ads, if you have an email marketing campaign in place you will be more likely to convert the traffic you get from those sources.

The beauty of an email autoresponder is that it’s a set-it-and-forget-it solution to email marketing. The difference between this and a traditional email newsletter is that the more traditional email newsletter requires someone to manage it by coming up with new content on a regular basis and sending the newsletter out.

With an “autoresponder” like the one Aweber has created, the management of the list is automated, so that all of your content can be added at once and sent out through a set interval that you control through the backend. Another great advantage is that through Aweber, you still have the ability to send out a “Broadcast” message to all of your subscribers at once. So if your e-commerce store is trying to “clear out” some old inventory, you can send out the clearance sale newsletter with ease.

One important lesson I’ve learned in generating profit through internet marketing is that creating automated sources of income is key to long term financial success. When I used to make all of my money designing websites for people, I really enjoyed the work, and the money was great, but there was a limiting factor involved that I could never escape from in that line of business: you can only design so many websites, and as soon as the work runs out, the money runs out.

That’s where the true beauty of having an automated newsletter comes in – once the initial work is done, it’s more of a set-it-and-forget-it marketing tool that will generate income for you down the road. For more info, visit Aweber.com.