In the past, if you tried to contact MySpace about advertising, you’d be lucky to get a response. Then if you did, you probably wouldn’t be considered unless you spent $10k / month or more. Well that’s all changed with MySpace’s introduction of “MyAds Beta.” I recently tried out MyAds by running some banners to promote my forums, and here are the results.
- The interface is very easy to use. Just about anyone should be able to easily upload a banner ad and choose the demographic they wish to target. It’s straightforward and intuitive.
- If you’re serious about marketing your website, you probably already have banners made, but MyAds Beta has a really neat tool called “build an ad” that will let you choose an appropriate background image for your banner and write the text that you want it to say. Just like the rest of the interface, it’s simple to use, and even the most novice internet marketers should be able to start up ad campaigns using this.
- Great targeting options. MyAds let’s you choose who will see your ads based on:
Gender Age Education Relationship Parental Status And Geotargeting options like: US, Region, State, City, and Zip Code
- Interest targeting is the biggie here. One of the unique things about social media marketing is the fact that these social media sites have so much data about people’s hobbies and interests. This is where these ads excel at reaching niche markets. MyAds allows you to choose who to show ads to based on many different levels of interests like: health, automobiles, fashion, movies, music, poker, etc.