Matt Cutts on Adding rel=”nofollow” to internal links
29 06 2010
Categories : Search Engine Marketing, Search Engine Optimization, Web Design
I was just browsing through some of Bing’s search results for “dedicated server” because I have a site in that niche these days, and I came upon something pretty interesting:
In the past I’ve done a few posts about PageRank that may help newcomers understand the difference between “actual” PageRank and “Toolbar” PageRank, along with some of the anomalies you will see if you look at the Google Toolbar for a long time (no, not visions of Mary either, just the little green bar).
I’m posting this because I Googled it to death this past weekend trying to find the code for it, and it was nowhere to be found. I’m positive I’ve used it before in the past too, but the code was not in any of my old projects either. After hours of googling for what I knew was a simple mod rewrite for .htaccess, I submitted to defeat and asked (more like begged) an expert on the subject. Here was the problem:Options +FollowSymLinks
RewriteEngine on
#
RewriteCond %{HTTP_HOST} !^www\.domain2\.com$
RewriteRule (.*) http://www.domain2.com/$1 [R=301,L]
I wrote this because I was explaining PageRank to someone today, and I realized that my first post on PageRank didn’t do a good enough job of explaining some of the strange things you will see from time-to-time. I also added it into that post.
Paid blogging services can make it obvious that your buying links if you’re new to using them, or they can make it look like your site is generating buzz and natural links in the blogosphere. The second of which, is the desired outcome when optimizing your site for Google. While many paid blogging services don’t give much control to the media buyer, PayPerPost has many options that can make your posts look more natural to the search engines. Here are some tips for using PayperPost. Read the rest of this entry »
There’s a lot of ways to get links for most SEO campaigns, but one thing I almost always do is hire some outsourced personnel who contact related websites asking them to link to the site we’re promoting from their “Resource” pages. This can be very time consuming work, that’s why most of the people I’ve met who do this are from India. The value you get for your dollar is very good in India. We pay these link builders anywhere from $5 – $50 for a link, and we get a one-time fee, permanent link from another website. Outsourcing companies, like OutsourcedLinkBuilding.com are getting more and more popular due to the cheap price of labor overseas. Outsourced Link Building dot com in particular, has secured tons of valuable links for me in the past. Granted, there are times when I wind up paying for a few I wish I hadn’t, but the overall service is incredible for the price you pay.
First let me say, that Google does not recommend changing domain names, and neither do I. My next disclaimer is that I can’t control what Google does (the classic SEO disclaimer that every long-term SEO has had to resort to at some point in time). So if you try this at home and it doesn’t work, it’s not my fault.
Title tags are one of the most important aspects of on-page search engine optimization. While there are a lot of aspects of a web page that help it to rank well for keywords, the title tag is undoubtedly one of the most important.
I do a lot of pay-per-click management for the firm I work for, and I think I’m pretty good at it. I can build out good ad groups and ads, lower click costs, improve clickthrough rates, build good content match campaigns etc., etc., etc., but every now and then I do a consult for a client that’s thinking about using us for SEO. Here’s where I shine. SEO is my one of my favorite topics, and I have been doing it with success for many years now. These are the top 5 reasons I think SEO is one of the best investments you can make in your website:
For those of you that don’t know who PayPerPost is, they are probably the biggest paid blog posting service on the web. They have a network of (according to them) around 80,000 bloggers, and anyone can sign up to create an “offer” for paid posts from the bloggers. Advertisers can request links from the blog posts, and specify PageRank requirements from the bloggers as well.
How much per month do you spend on SEO, not including on-page stuff like content and changes to your site? Is it enough? How much would you need to spend to be comfortable with the SEO effort?
This morning I ordered a new battery for my digital camera through a company called MemorySuppliers.com, they have a really good online store where you can buy all kinds of memory, batteries, etc. I got an email an hour later stating that my order had already been shipped! Great service!
We have a special money saving offer for you today: If you would like to receive a $15.00 credit back on your credit card for this order, simply post a link to MemorySuppliers.com on your website, blog, personal profile page (i.e. myspace) with a short one or two line description of our website and products. When finished, email us the web address where the link is posted and we will give you a $15.00 credit back on to your credit card.This is a great idea, that I have actually tried in the past. The only problem was that I tried it on my marriage counseling directory, for new therapists who signed up to advertise. That population is not very tech savvy, and I got so many questions about how and what to do in the first few weeks, that I abandoned the campaign completely. It wasn’t worth the time it took.
Here are a few popular article publishing websites. The first one, Squidoo, is a little more than just an article publishing site. On Squidoo, you create a page, or “lens,” where you can add different types of content like graphics, rss feeds, affiliate links and more. Articles submitted to many others typically rank well themselves in search results.
There are many article directories on the web these days, and many websites that accept free article submissions as well. But how do articles help your website rank for keywords?
There was a front page thread on WebmasterWorld about this recently, and it’s something that’s frequently asked. Probably because it’s so infrequent that someone gives a good answer. I posted on the thread, but I’ll go into more detail here.Is it a deep category like this?
Regional > U.S. States > Louisiana > Cities > New Orleans > Business and Shopping > Business to Business > Communications and Networking > Internet and World Wide Web > Web Site Designers
If so, it will have much less value than the upper level categories that get more traffic and have higher PageRank.
In most cases, the category will be relative to the keywords you’re targeting. If it’s not, you should consider changing or adding content to your site that represents those topics.
Link building has long been a source of success and frustration when doing SEO. When it first became known that links form other sites affected search engine rankings, immediately FFA (Free For All) sites appeared that allowed users to add their links for free. There was no editorial discretion in the placement of these links and commonly, they were all thrown together on one page with no relevance between them.
What is PageRank?
Not all Web Directories are Created Equal.
People ask me how to get their web site to show up in search engines once a week. Then there’s the question about the spam email they got that guarantees to submit their site to over 1000 search engines! Or, “I keep submitting the site to Google, once every day, and I’m still not listed.”