New Orleans Internet Marketing

Being the webmaster of a site with over 400 direct advertisers (who are therapists), I often get asked about stats, and currently I don’t have anything set up to deliver stats to my directory’s advertisers. The population I advertise for are therapists who, for the most part, are relatively new to internet marketing. Since I also manage a few individual marketing campaigns for therapists, I have a good idea about the kind of traffic that converts into referrals for them, and the kind of traffic that doesn’t. I even get to see how good my site’s competitors do at sending conversions to therapists. It’s a really unique vantage point, and here’s what I’ve come to learn from it.

The truth about what people are selling you in terms of advertising, is that the bottom line is the price you pay for each conversion. In the case of the therapists who advertise on my website, a “conversion” is a referral for counseling services. With that being said, statistics on visitors and pageviews that people send their advertisers can potentially be meaningless due to the fact that conversions are highly dependent on how targeted the traffic is. Read the rest of this entry »

I didn’t even know about managed DNS until I read about it on John Chow’s blog a long time ago. I could relate to the stress of DNS propagation issues though, and I thought it would be a good idea to try it out.

Today, I’ve been using externally managed DNS for about 4 months, and I’m very happy with the results. For my more important websites (the ones that make money), I decided to keep backup copies of them on a less expensive hosting account just in case my dedicated server ever goes down. I realized the need for this type of setup after years of dealing with shared hosting and unscheduled down time (inevitably at the worst possible time).

Under normal circumstances, a backup copy of your website on another server won’t do much good, because if you need to switch to the backup – you can expect a 24hr delay as DNS propagates. Not with externally managed DNS though. Now I can switch between the two servers in 5 minutes. No more having to wait until the next morning to find out if my site is functioning properly on the new server. Read the rest of this entry »