How to Use Title Tags Effectively for SEO

22 12 2007
651.gifTitle tags are one of the most important aspects of on-page search engine optimization. While there are a lot of aspects of a web page that help it to rank well for keywords, the title tag is undoubtedly one of the most important.

The title tag is the html code that looks like this: <title>Title Goes Here</title>

It is contained within the <head></head> section of the html document and shows up at the top of the web browser. It is also the link that shows up at the top of your site’s listing in the search results. Here are some important considerations that will make your use of title tags more effective.

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Amazing $50 Ebay Affiliate Sites **Deal of the Century**

20 12 2007
651.gifI met a guy named Chris on Digital Point the other day, and he did some work for me. He did a really good job, so I asked him if he did anything else. He then tells me about these Ebay affiliate sites that he’s selling to people for dirt cheap. He sends me a bunch of examples, and I was blown away.

The sites are setup using Wordpress with an ebay affiliate feed for whatever type of item category you choose. He sets a cron job to update the feed, and walla! You’ve got an ebay affiliate site, SEO friendly and ready to go in a few hours.

So I had to try this out myself. I bought RolexWatchAuctions.com, and I bought AppleComputerAuctions.com for a friend of mine as a Christmas present. Here are some other sites he’s done:
http://1dollardvd.net
http://rockbandsource.com
http://guccigallery.com
http://mycoachstore.com


I got a few links for RolexWatchAuctions.com, and it’s already on the first page of Google for “rolex watch auctions,” I haven’t even had the site 2 weeks yet.

Here’s what you will need:
  1. Choose a topic that you think will be profitable for an ebay affiliate website.
  2. Create an affiliate account at Commission Junction so you can join the ebay affiliate program.
  3. Buy the domain name.
  4. Choose a Wordpress Theme (I customized the graphics at the top for mine, Chris didn’t do that).
  5. Setup hosting somewhere or add the domain on to an account you have that allows multiple websites.
  6. Send me $50 through Paypal (Click Here), and I will get you in touch with Chris so he can start your site. Make sure you put your email address in the Paypal message if it’s different from your Paypal email.

This offer expires on Jan. 10th, 2008.



Top 5 Reasons Why Organic SEO is a Great Investment for Your Website

18 12 2007
651.gifI do a lot of pay-per-click management for the firm I work for, and I think I’m pretty good at it. I can build out good ad groups and ads, lower click costs, improve clickthrough rates, build good content match campaigns etc., etc., etc., but every now and then I do a consult for a client that’s thinking about using us for SEO. Here’s where I shine. SEO is my one of my favorite topics, and I have been doing it with success for many years now. These are the top 5 reasons I think SEO is one of the best investments you can make in your website:

  1. Improvements to the way you organize your site and it’s content, will help the Search Engines to find and index your site better for the rest of its life. Best of all, it should help visitors as well.

  2. The suggestions that your SEO gives you will be “best practice” standards that you and your designers can use for any future work you do.

  3. New, original content that you add will be yours forever, and you can bring in search traffic from it for as long as it’s there.

  4. Many links that you get will be permanent links, that will continue to exist, drive traffic, and help your search results for as long as the linking site remains online.

  5. Most importantly, you never pay a cent for showing up for keywords that you aren’t targeting. In fact, long-tail searches that weren’t planned for can bring in a lot of converting traffic as well.

    1. SEO is a great long term investment in your website. I like to look at a website as a piece of property, and SEO is not only home-improvement, but it also puts you in a better neighborhood.



Navicat Review: How one program lowered my stress level enormously.

12 12 2007
651.gifI have about 15-20 websites that I manage, and most of them are database driven these days. Managing databases adds another whole level of complexity to moving and backing up websites that didn’t exist when everything I managed was plain html years ago. Only having to deal with MYSQL databases these past few years, admittedly, I’m not a pro. But I’ve managed to get the hang of things, for the most part.

So the old process was really cumbersome. At times, I had to install PHPmyadmin if it wasn’t already on the server, then worry about conflicting versions or settings between PHPmyadmin on different servers. Frequently, I got errors when importing SQL files that were dumped from another server. It really became a nightmare when I was trying to move sites from Media Temple to Liquid Web recently.

Then I found Navicat (http://www.navicat.com). Navicat is a program for Windows, MAC, or Linux, that allows you to manage MYSQL databases with a nice GUI and easy to use, straightforward features.

Have you ever purchased software, when you really didn’t want to spend the extra money, and then afterwards you thought to yourself, “wow, that was the best investment I’ve made in a long time?”

That’s how I felt after purchasing Navicat. It stores al of my DB settings, and I can backup, transfer, sync, edit, import & export, all with just a few clicks. It’s literally cut my DB management time by about 75%. Talk about “making an amateur feel like a pro.” Another good thing was that they had a fully functional 30 day trial available for download. So I got to use it for a while before I actually made the purchase.

I just wanted to pass this on because Navicat is “good stuff.” It seems rare these days that I run into products that work out of the box, and help me to accomplish my goals easier.



How PayPerPost is Ruining Their SEO Business

9 12 2007
651.gifFor those of you that don’t know who PayPerPost is, they are probably the biggest paid blog posting service on the web. They have a network of (according to them) around 80,000 bloggers, and anyone can sign up to create an “offer” for paid posts from the bloggers. Advertisers can request links from the blog posts, and specify PageRank requirements from the bloggers as well.

This has put PayPerPost in a position to get a LOT of business from SEO’s looking for relevant links. At the same time, it’s put a target on the backs of all of their paid blogging network that Google is aiming at sharply. Last month, Google dropped the axe on many PayPerPost bloggers, reducing their PageRank considerably. If you didn’t see it coming, you don’t know much about SEO. Read the rest of this entry »



4 Month Review of Liquid Web Dedicated Hosting

1 12 2007
651.gifAfter struggling for years with the frustration of poor technical support, latency, and down-time, it appears that I’ve finally found the solution to my web hosting woes. Liquid Web’s Dedicated Servers have been nothing short of excellent for me so far. If you’re serious about your websites, and they are a source of income for you, it’s not worth the savings to buy cheap web hosting.

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